Translation Customer Care

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Translation customer care is an easily overlooked part of being an effective translation company. As specialist retail translators, its hardly surprising that we benchmark ourselves against major retailers.

If Better Languages was an online retailer, we would aspire to be like Boden. Why? They have an excellent online platform, great products, and they also offer outstanding customer service. Our experience of their order process is great. However, they also give amazing after-sales support. As for customer care, their staff are always polite, knowledgable, as well as always being extremely professional. These are all attributes we value very highly.

Translation customer care:

Many companies talk about customer care, but we genuinely strive to be customer focused in all our work. If you contact us for a translation quote, you will talk to a real person. Our staff know the translation industry, and we are not just a sales team. Our team will deal with your questions quickly and easily. We don’t use call centres. We don’t use online quote tools, but we won’t normally give prices over the phone. The reason for this is that every job is individual, and pricing varies with subject and language. Any special formatting requirements, and the purpose of the translation, also affect the price.

Office hours:

Our offices are open 9am to 5pm Monday to Friday, UK time, excluding UK public holidays. Outside of these hours it is best to contact us by e-mail, and we will do our best to respond on the next working day. Please be as specific as possible about your requirements, and give full contact details.

Contacting by telephone:

We can deal with sales enquiries in English, for other languages it is best to contact us by e-mail in the first instance. Whilst we translate regularly into over 60 languages, translators are located in many different locations, and are not all sat in our head office awaiting your call!

Country and language expertise:

Whilst we deal regularly with a wide range of countries and languages, we don’t profess to know everything about every country. We make extensive use of in-country translators, and will use the most up to date terminology. It is particularly important if you require legal translations for other countries that you check any local requirements, as many countries have specific rules.

Spain for example, has a system of certified legal translators for most official documents. It is likely that we would have to use one of these certified translators. We don’t expect you to know all the language requirements of a specific country. Please ask if you are unsure which languages you need. Sometimes you may not need translation at all, for example English is an official language of India, so some documents in English wouldn’t need to be translated, whilst if you want to reach a large proportion of the population with your message, you will probably need translation into a number of Indian languages. It is easy to give offence, and to make a section of the population feel excluded.


We always use professional translators, they will have specialist expertise in the type of text you require translating, and are normally native of the target language.

Customer complaints:

Things rarely go wrong, but in the event that they do, we work very hard with customers to find the reasons and will take corrective action. This is normally a partnership process, for example have we misunderstood your needs, or has something gone wrong other than translation? We will work with you to find solutions. We also develop expertise as we work with a client, for example you may have specific terminology you want us to use, or a specific style or tone. It’s much easier if we know and understand your requirements from the outset.

  • Translation case study

    New Look Retailers

    Better Languages worked with New Look in the mid noughties, helping them enter new European markets by translating a wide range of retail texts.

  • Translation case study


    Global retailer translation case study - Mothercare