betterlanguages.com has been part of the Bingham Business Club since 2006. The club has recently launched a new breakfast meeting, with the aim of promoting networking amongst local businesses in the Bingham area. The inaugural breakfast meeting held on Tuesday, was attended by around 50 people, mainly local business representatives.

The club aims to promote better business in Bingham, and of course with our domain name we can’t disagree with that! So why is networking important? We are involved in a number of local and regional networking groups. We have never subscribed to the BNI type approach, although we appreciate that for many people this style of networking is successful. Our approach is very much about getting to know other businesses, there is always something to learn from other people’s experience. If you only benchmark your company against similar competitors in the same industry, the result can be quite bland. When we launched the previous version of our website for example, we looked at sites we liked, and at the time the Coca-Cola site really appealed. If you compared the two sites, our didn’t look anything like the coke site, but what we liked was the clarity of their marketing message, and simplicity of style. We tried the same approach when many translation industry websites weren’t very clear, and were too wordy. We hope you like the content of our site, and find it helpful and informative.

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