latest news – translation SEO and free translation tools
October 10th, 2008 - Uncategorized
We are busy trying to improve our page content and visitor experience. Have you ever read well ranking sites and wondered why yours doesn’t rate as highly? In the translation industry many companies resort to link bait like free translation tools. We haven’t gone there, because we believe free translation services offer the misleading impression that you can just upload your document, and get it instantly translated for free. There is of course a slight catch, as we all know language is very complicated, and if translation is not human authored you risk very simple errors. For example we were asked to proofread a label translation some time ago which included the Spanish translation for “turkey feathers”, the client had clearly used a free translation service, as the translation read “feathers from Turkey” i.e. the country, not the intended meaning of the bird. (Spanish has two different words the bird being “pavo”, the country “Turkquia”, as you can see completely different). Print that on 5000 garments, and you’ll probably have to have them recalled, at a much higher cost than the cost of proper professional label translation.
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