I went to an excellent talk by Paul Walsh at Nottingham Business School yesterday. Having heard him speak previously, I expected a high quality presentation. If like me you have never heard of Diageo, you will almost certainly have heard of some of their brands, including Guinness, Johnie Walker, and Smirnoff… Speaking largely about marketing in a digital environment, he stressed the importance of both Twitter and Facebook, and gave some interesting examples of managing brand image, and engaging with consumers through social media. An interesting statistic quoted was that 47% of TV viewers in the UK pay for advertisement free viewing, with the rise of Sky plus for example, you can watch when you want to, and fast forward the ads. The focus now is very much on dialogue and consumer engagement therefore. Facinating talk, though very business to consumer focused, I think there are still things to learn for business to business. We’ll have to give some thought to our use of Twitter and Facebook for engaging with businesses interested in translation services.

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