Its very busy at betterlanguages towers this morning, several large projects on the go. We even have clients coming out of the woodwork, one who hasn’t ordered for nearly three years, and a major client who we lost about 18 months ago and has now come back.

I feel a bit like Santa, with a huge rush of pre-Christmas orders! December can be a funny month for us, as we normally squeeze a months work into just over three weeks. What is also encouraging is that we have work for different sizes of clients, including SMEs dipping their toe in export for the first time, and larger companies also pushing in international markets. As our largest area of work is UK companies exporting, especially where work is multi-language from English, its encouraging to see UK PLC pushing to make a difference.

There can be a temptation to listen to the economic doom and gloom in the news, and predict a difficult 2012. Whilst I wouldn’t minimise the impact of the Eurozone crisis, and a sluggish UK economy, I’m personally expecting better things. Translation can be an early indicator of improved export performance, as most products and services will require translation to reach new international markets. Often there are legal requirements to translate, as with care label translation, food label translation, and pharmaceutical translation, then there is the marketing translation aspect, be it in print or website translation in order to sell your product or service to an international audience.

This entry was posted on Friday, December 2nd, 2011 at 10:28 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.