Transcreation Services

Convey your marketing message in any major language

Let's Speak.

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Transcreation Services

Convey your marketing message in any major language

Let's Speak.

captcha

Transcreation Services

Transcreation” is one of those buzz words of the translation industry which can easily leave people confused, and yet the idea is relatively straightforward. The concept is that literal translation is often not appropriate to marketing and branding text, and therefore the translator (or transcreator) is effectively an original writer, creating new text in the target language, conveying marketing concepts and ideas in the target language, rather than simply translating words. There is an extent to which all marketing translation could be argued to be transcreation, as the task for the translator is to create meaningful and engaging marketing copy in the target language.

All source text, is not created equal however, key messages such as straplines, logos, and advertisements, may require special attention, as can product titles. Translation is generally charged on a per word basis, however do you want a 5 word strapline, which has taken hours of work by your creative team to devise a concept and key message, to be translated in a matter of minutes? The art of the transcreator, is that they need to take time to produce the correct message in the target language. We need a clear brief from you in order to match your required style and brand guidelines as closely as possible. If you require key phrases or messages transcreated, we can supply alternative transcreated text, with back translations, to allow you to choose your preferred message in the target language.

Contact us, using the quick contact form above, to discuss your transcreation requirements.