Retail translators require a range of specialist skills. The area of work is very different to a lot of translation. This is because retailers have specialist and diverse needs.

Scope of our retail translation

Retail translation can have many aspects including translating legal contracts, HR policy and procedure translation, and translating retail packaging. We also translate other point of sale information. We work with many leading UK retail brands, helping them to work in international markets.

Our retail clients

Clients include M&S, Debenhams, Mothercare and Iceland Foods. Retail translation can often be characterised by tight deadlines, and high volumes of short individual documents. The biggest thing all retailers seem to have in common is the sheer diversity of translation needs! Much of our work is multi-lingual. However, there is often little resemblance between retailers in market selection. We therefore translate a wide range of languages. We have several clients for whom we translate into 15 languages, but interestingly, each is a completely different 15 languages.

Trends for retail translators

We have definitely seen a trend towards the so called “emerging markets” in recent years. However, as you might expect, we also translate for all the standard European markets. Our most translated language last year was French. We also did high volume projects into Spanish, and Brazilian Portuguese, as well as Italian. Despite the uncertainty in many countries during the Arab spring, Arabic also continues to be an important language for us.

Next steps

Whether you are an established international retailer, or new to retail translation, we can help. Contact Better Languages today, to discuss your retail translation requirements.