global retailer translation case study mothercare

Global retailer translation case study

Better Languages have been sole translation providers to Mothercare since 2006. We translate their full range of own brand products. Translations have included clothing labels, packaging, and product leaflets. We also translate user guides, marketing materials, HR files, and technical documents. We also provide typesetting services. Our team provides Arabic and Farsi as outlined EPS files. We typeset them using the Middle Eastern versions of InDesign and Illustrator. This results in accurate display of Arabic and Farsi characters on artwork.

Global retailer translation

Mothercare are a multi-national omni-channel retailer, trading in store, by mail order and online. They are currently trading in over 60 countries worldwide, and also own Early Learning Centre. We provide retail translation services into 15 languages, including Greek, Arabic, Korean and Simplified Chinese, and 17 languages for ELC. As sole providers we work directly with Mothercare staff, and also with outside suppliers.

Our work:

  • We work closely with the in-house team in order to ensure consistency and accuracy.
  • The majority of our translators are in-country, which ensures up to date terminology.
  • “Can do” approach: helping problem solve, including giving advice on cultural issues and localisation.
  • Fast turnaround. An example of this was when our US team  worked through the 4th July holiday. We did this when Mothercare needed a large quantity of translation for a store opening in China

Mothercare have diverse translation needs, as have many global retailers. We provide a variety of languages, often on tight deadlines, and requiring a number of technical specialisms. We know their product range very well, which helps us use correct technical terminology, and provide highly accurate translation. They like the flexibility of our service, and our account management approach. We work with a number of external suppliers. This is important to Mothercare, as they require the consistency provided by a single supplier.

Mothercare acquired Early Learning Centre in 2007, as a result we now supply ELC translations in addition to Mothercare. There is good synergy between the product ranges. We are able to deliver consistent translation across both ranges. We achieve this because we understand both ranges, use the same translators, and the same translation memory.